Sales Automation · Home Services
Sales automation for home services: the whole front end, running without you
What this is
Routing, qualification, booking, reminders, reporting. The front end of a home services business is a sequence of steps that each fail quietly, and automating them is how the owner stops being the bottleneck on all of them.
You keep the judgement calls — pricing, scope, who gets the emergency slot. The machine handles everything that shouldn't need a human at 11pm on a Sunday.
What home services owners tell us
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You're buying the same homeowner as three competitors. Angi, Thumbtack, HomeAdvisor: one form, four phones. You're not selling, you're racing — and you pay for the race whether you win it or not.
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The fastest company wins. Not the best one. You're under a house or on a roof. The inquiry sits twenty minutes and it's gone, booked with someone else, and you never knew it existed.
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Voicemail doesn't sell. The homeowner with a problem at 9pm doesn't leave a message. He dials the next number on the list.
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Peak you turn work away. Off season the trucks sit. Nobody is smoothing that line, and both ends are expensive.
What counts as a qualified in-home appointment
Agreed in writing before we start: homeowner, owns the property, job inside your service area and inside your scope, decision-maker present. Anything that doesn't match that definition doesn't get booked onto your calendar, and doesn't get billed. It's the whole difference between this and a marketplace lead sold to four contractors at once.
What you see every week
One page you can read in a minute: spend, leads, in-home appointments booked, in-home appointments held, no-show rate, and what we're changing next week and why. The number we optimize is cost per held in-home appointment — not cost per lead, and not clicks.
We don't promise a job count. Anyone who does is either pricing that risk into your fee or planning to book you anything with a pulse.
Published industry benchmark — US market
US market averages. Not our numbers — this is what you're up against today.
Source: Google LSA cost-per-lead study, 888 contractors / $6.72M tracked spend
- Average cost per lead, Google Local Services Ads
- $53
- 888 contractors · $6.72M tracked spend
- Inbound calls that go completely unanswered
- 27%
- across home-services businesses
- Companies that failed to reply within five minutes
- 95%
- study of 466 home-services companies · 40% never replied
Results from clients we've worked with
Paid campaigns + landing page + automated follow-up · clients not named
- Lead → in-home appointment (patio roofs & verandas)
- 17%
- 1,081 leads · 187 in-home appointments
- Showroom appointments & closed deals (custom feature walls)
- 134+ / 30+
- from 1,292 leads
- Revenue from one campaign (flooring & full remodels)
- €95,000+
- from 280 leads
Home Services: see how this would run for you
Start with the free diagnostic or book a strategy call directly.
Frequently asked questions
Do you have results from other home services companies?
The figures on this page come from paid campaigns we've run for residential contracting businesses — patio roofs and verandas, flooring and full remodels, facade cleaning. Clients aren't named. The market averages are published industry benchmarks with the source linked, and we don't present them as ours.
What does a lead cost?
Published US benchmarks put home services leads in the ranges shown above, and yours will depend on your market, your season and how competitive your zip codes are. It's also not the number to optimise for: cost per held in-home appointment is, because that's the one that turns into revenue.
What happens if an appointment isn't really a job?
It doesn't get billed. The definition — homeowner, owns the property, job inside your service area and inside your scope, decision-maker present — goes into the agreement before we start, precisely so there's nothing to argue about at invoice time.