Who you'd be working with
I had to win every client without referrals. Now I do it for roofers.
My name is Chema Fernández. I founded AVANTAI. For nine years I have also run Cargoback, a freight and logistics company in Spain, where we never had referrals to lean on: our business clients came from lead generation we built and ran ourselves. AVANTAI is that system, now run for home-service contractors in the US. Right now that means residential roofers in Houston: qualified roof-replacement estimates on your calendar, and every new lead contacted in under 60 seconds, in English or Spanish.
- 9 years
- running Cargoback, the founder's own company
- 1,800
- Cargoback clients won through lead generation, no referrals (measured in-house)
- Houston
- where AVANTAI books roofing estimates now
- EN · ES
- follow-up and calls in English or Spanish
Before and alongside Cargoback
Cargoback isn't the only thing I've built. Alongside it I've delivered client work in campaigns, automation and consulting, and I've built and operated several businesses of my own — which is where the systems behind AVANTAI were tested first.
- 200+
- projects delivered — campaigns, automation and consulting
- €2M+
- in productivity generated for clients
- €10M+
- in combined project portfolio
Businesses I've built or operate
- Cargoback
- Huntex
- Omakase
- Speedex Racing
Real companies with customers, not case studies. Ask me about any of them on the call.
Why a roofer should care who I am
I'm not a roofer, and I won't pretend to be. What I know is the part before the estimate: getting someone who needs what you sell to answer, qualify and show up. I've had to do that for my own company for nine years, paying for my own leads, without a big brand or referrals behind me.
That history belongs to Cargoback. It is not an AVANTAI roofing case study, and I don't present it as one. AVANTAI has no roofing results published yet, and this site says so on every page.
What it does give you is someone who has watched a slow reply cost real money, on his own budget.
What AVANTAI actually does
Ads run in your own ad account: pay-per-lead where you're eligible, Google Search where it makes sense. You see every dollar.
Every new lead gets a first contact in under 60 seconds, day or night, in English or Spanish. Then it's qualified against a definition we write down with you: homeowner with every decision maker present, an address inside your zip codes, a replacement, and a plan to do the work.
Qualified estimates go on your calendar, with reminders. You run the estimate and close the job.
What I won't tell you
I won't guarantee a number of estimates or jobs. Anyone who does is either pricing that risk into the fee or planning to book you anyone with a pulse.
I won't tell you this replaces your office. It feeds your estimators. If nobody can run a booked estimate within 48 hours, the system makes that problem more visible, not smaller.
And I'll tell you on the first call if the math doesn't work for your area. That call costs twenty minutes; a bad 60-day pilot costs us both a lot more.
“I built this because I needed it in my own brokerage before I offered it to anyone else.”
Twenty minutes, no deck
Show me your service area and how fast your leads get a reply today. If the math works for your zip codes, I'll show you how the 60-day pilot would run. If it doesn't, I'll say so. Hablamos español.