Buyer and investor lead generation for real-estate agencies and developers

Paid acquisition for a real-estate agency or developer is a system that turns ads into booked viewings — at the development, the show home or the office — with the buyer already qualified by budget and timeline. Not a spreadsheet of two hundred phone numbers the sales team calls when it can.

Why most real-estate campaigns generate leads that never view

• The ad sells the render and the landing page hides the price. The buyer wants to know from how much, when it's delivered and how it's financed. Without that, they request information out of inertia and never reply again.
• The reply comes 48 hours later. The prospect has written to three developments. The first to reply with a viewing time keeps them.
• The cheapest lead gets bought. Optimising for cost per lead fills the CRM with browsers. Optimising for booked viewings costs a little more per lead and fills the calendar.
• The agent qualifies by hand, one by one. With a hundred leads a month, qualification arrives late and half no longer pick up.

How it's built

On top of our paid acquisition, the real-estate setup has four parts:

1. A landing page per development or product, with price from, floor plans, delivery dates, financing and the viewing form above the fold. For investment products, the estimated yield and the scenario behind it, without hype.
2. Creative that shows the product: show-home video, renders at human scale, the neighbourhood. For new developments, short video converts best.
3. Instant qualification on WhatsApp. An agent replies in seconds, asks budget, timeline and whether they need to sell first, and offers a viewing slot. The sales agent receives viewings with context.
4. Reminder and confirmation before the viewing, and follow-up after with what the buyer asked for: the floor plan, the financing estimate, availability.

What gets measured every week

• Leads by development and channel, and qualified leads (budget and timeline in range).
• Time to first reply.
• Viewings booked and completed.
• Reservations and cost per completed viewing, which sets next month's budget.

What we don't do

We don't promise a number of viewings or reservations. We don't keep spending on a development whose cost per viewing doesn't work. And we never use the agency's main domain to send anything cold.